AI for Marketing
Artificial Intelligence is transforming digital marketing. From automatic generation of advertising copy to predictive audience segmentation, AI tools allow marketing teams to multiply their impact with fewer resources.
Who is it for
Marketing managers, community managers, digital content specialists, entrepreneurs managing their own marketing, and agencies looking to integrate AI into their processes.
Learning objectives
Create quality content for social media, blogs and email marketing with generative AI
Optimise SEM and Social Ads campaigns with advanced analytical prompts
Automate campaign performance report generation
Segment audiences predictively using AI tools
Generate visual creatives for campaigns with tools like Midjourney and DALL-E
Build an AI-integrated marketing workflow saving 10+ hours per week
Course programme
Module 1: Generative AI for marketing content
- Effective prompts for advertising copywriting: ads, posts, newsletters
- SEO content generation: articles, meta descriptions, optimised titles
- Adapting brand tone and voice with system instructions
- Hands-on workshop: create a one-month editorial calendar with AI
Module 2: Digital campaign optimisation
- Campaign performance analysis with analytical prompts
- A/B testing of AI-generated copy vs. manual copy
- Predictive audience segmentation with CRM data
- Case study: optimise a real Google Ads campaign with AI
Module 3: Visual and multimedia creatives
- Generating images for campaigns with Midjourney and DALL-E
- Creating short videos for social media with AI tools
- Adapting creatives to multiple formats and platforms
- Legal best practices: usage rights for AI-generated images
Module 4: Automation and reporting
- Automating weekly marketing reports with AI
- Connecting AI tools with marketing platforms (Mailchimp, HubSpot, GA4)
- Building your personalised AI marketing workflow
- Measuring ROI: comparing productivity before and after AI
Methodology
100% hands-on course with exercises based on real campaigns. Each participant works with their own data and marketing accounts. We alternate between live demos, guided individual exercises and group work sessions. At the end of each module, a real deliverable is produced that can be applied immediately at work.
In this course, you will learn to use tools such as ChatGPT, Claude and Midjourney to create persuasive content, optimise digital advertising campaigns and extract actionable insights from your analytics data. You will work with real campaign cases across social media, email marketing and SEM.
By the end of the course, you will have a complete AI workflow integrated into your daily marketing routine — from ideation to results analysis — enabling you to be up to 3 times more productive.
Frequently asked questions
No prior AI experience is required. However, experience in digital marketing (managing social media, advertising campaigns or email marketing) is recommended. The course starts with the fundamentals and quickly progresses to practical applications.
We primarily work with ChatGPT (GPT-4), Claude, Midjourney and DALL-E for content and creative generation. We also cover how to integrate these tools with marketing platforms such as Google Ads, Meta Ads, Mailchimp and Google Analytics 4.
Yes. The principles of AI marketing are universal, but we adapt exercises to each participant's sector: e-commerce, professional services, hospitality, retail, B2B… Each person works with their own real cases.
Yes. Each participant receives a dossier with all the prompts used during the course, a library of reusable content templates, and access to an online repository of updated resources for 3 months.