Do I need prior AI knowledge?

No prior AI experience is required. However, experience in digital marketing (managing social media, advertising campaigns or email marketing) is recommended. The course starts with the fundamentals and quickly progresses to practical applications.

Which AI tools are used in the course?

We primarily work with ChatGPT (GPT-4), Claude, Midjourney and DALL-E for content and creative generation. We also cover how to integrate these tools with marketing platforms such as Google Ads, Meta Ads, Mailchimp and Google Analytics 4.

Is the course applicable to my sector?

Yes. The principles of AI marketing are universal, but we adapt exercises to each participant's sector: e-commerce, professional services, hospitality, retail, B2B… Each person works with their own real cases.

Do I receive any materials after the course?

Yes. Each participant receives a dossier with all the prompts used during the course, a library of reusable content templates, and access to an online repository of updated resources for 3 months.

Syllabus: AI for marketing teams

Writing ad copy, preparing variants for a campaign or segmenting an audience are tasks where AI saves a marketing team time, as long as a person reviews the result before it goes out.

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Eligible for a FUNDAE rebate on Social Security contributions (estimate up front, no guaranteed percentage) · Code 9900033425

About the course

In this course, you will learn to use tools such as ChatGPT, Claude and Midjourney to create persuasive content, optimise digital advertising campaigns and extract actionable insights from your analytics data. You will work with real campaign cases across social media, email marketing and SEM.

By the end of the course, you will have a complete AI workflow integrated into your daily marketing routine, from ideation to results analysis, letting you measure time and quality on selected tasks before and after.

Learning objectives

Create quality content for social media, blogs and email marketing with generative AI
Optimise SEM and Social Ads campaigns with advanced analytical prompts
Automate campaign performance report generation
Segment audiences predictively using AI tools
Generate visual creatives for campaigns with tools like Midjourney and DALL-E
Build an AI-integrated marketing workflow saving 10+ hours per week

Methodology

100% hands-on course with exercises based on real campaigns. Each participant works with their own data and marketing accounts. We alternate between live demos, guided individual exercises and group work sessions. At the end of each module, a real deliverable is produced that can be applied immediately at work.

Who is it for

Marketing managers, community managers, digital content specialists, entrepreneurs managing their own marketing, and agencies looking to integrate AI into their processes.

Companies · Entrepreneurs

Frequently asked questions

We build the course around your team's tasks

Before we start, we look at what your team does and adapt the exercises to your documents and tools. We give you a price with no commitment and, if you are a company, we prepare the FUNDAE paperwork.