AI for Sales
Sales is one of the areas where AI has the most immediate and measurable impact. From automatic lead qualification to personalised commercial proposal generation, AI tools allow sales teams to close more deals while spending less time on administrative tasks.
Who is it for
Sales directors, sales managers, key account managers, sales representatives, business developers and entrepreneurs who directly manage their commercial activity.
Learning objectives
Automatically qualify leads with customised criteria using AI
Generate personalised commercial proposals and offers in minutes
Automate prospect follow-up with intelligent sequences
Create more accurate sales forecasts with predictive analysis
Personalise commercial communications at scale while maintaining authenticity
Analyse sales conversations to identify success patterns
Course programme
Module 1: Smart prospecting and qualification
- Researching companies and contacts with AI before the first call
- Automatically qualifying leads with AI-assisted BANT criteria
- Generating segmented prospecting lists from public data
- Case study: prepare 20 prospect profiles in 30 minutes with AI
Module 2: Commercial communication with AI
- Writing personalised commercial emails that get responses
- Creating bespoke commercial proposals and offers with generative AI
- Adapting the commercial message to each decision-maker's profile
- Workshop: complete automated follow-up sequence with AI
Module 3: Pipeline management and forecasting
- Sales funnel analysis with AI: where deals are being lost
- Sales forecasts: predictive models with CRM data
- Opportunity prioritisation: which deals to close first
- Automating weekly commercial follow-up reports
Module 4: Conversation analysis and continuous improvement
- Analysing sales calls and meetings with AI to identify patterns
- Creating sales scripts based on conversations that work
- Team training: simulating commercial conversations with AI
- Building your AI-integrated sales system
Methodology
Results-oriented training. Each exercise works on each participant's real pipeline: their clients, their offers, their sector. We combine brief theory with intensive practice — the goal is that at the end of each session you have a deliverable you can use the next day. Small groups to ensure individualised attention.
This course teaches sales professionals to use AI for identifying business opportunities, personalising commercial communications at scale, automating follow-up with prospects and improving sales forecasts with real data.
By the end of the course, each participant will have an AI-assisted sales system that automates low-value tasks and allows them to focus on what truly makes the difference: the client relationship.
Frequently asked questions
Yes. The course covers techniques applicable to both B2B sales (long cycles, multiple decision-makers, complex proposals) and B2C (volume, personalisation at scale, automated follow-up). We adapt exercises to each participant's business model.
The techniques we teach are CRM-agnostic — they work with Salesforce, HubSpot, Pipedrive, Zoho or any other. In the course we cover how to extract and analyse CRM data with AI, and how to automate follow-up tasks regardless of the platform.
That is precisely the course philosophy. Each module ends with an immediately applicable deliverable: email templates, prospect profiles, proposal models, follow-up sequences. The team leaves with tools they can use from day one.
Yes, in fact it is the most recommended format for sales teams. We work directly with your pipeline, products and clients to maximise relevance. Contact us for a personalised quote.