Does it work for both B2B and B2C sales?

Yes. The course covers techniques applicable to both B2B sales (long cycles, multiple decision-makers, complex proposals) and B2C (volume, personalisation at scale, automated follow-up). We adapt exercises to each participant's business model.

Can it integrate with our CRM?

The techniques we teach are CRM-agnostic, they work with Salesforce, HubSpot, Pipedrive, Zoho or any other. In the course we cover how to extract and analyse CRM data with AI, and how to automate follow-up tasks regardless of the platform.

Can the sales team apply it from the next day?

That is precisely the course philosophy. Each module ends with an immediately applicable deliverable: email templates, prospect profiles, proposal models, follow-up sequences. The team leaves with tools they can use from day one.

Can the course be delivered in-company for the entire sales team?

Yes, in fact it is the most recommended format for sales teams. We work directly with your pipeline, products and clients to maximise relevance. Contact us for a personalised quote.

Syllabus: AI for sales teams

Qualifying leads, preparing tailored proposals or summarising a meeting are tasks where AI can take admin time off a sales team so it can spend more of it with customers.

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Eligible for a FUNDAE rebate on Social Security contributions (estimate up front, no guaranteed percentage) · Code 9900033425

About the course

This course teaches sales professionals to use AI for identifying business opportunities, personalising commercial communications at scale, automating follow-up with prospects and improving sales forecasts with real data.

By the end of the course, each participant will have an AI-assisted sales system that automates low-value tasks and allows them to focus on what truly makes the difference: the client relationship.

Learning objectives

Automatically qualify leads with customised criteria using AI
Generate personalised commercial proposals and offers in minutes
Automate prospect follow-up with intelligent sequences
Create more accurate sales forecasts with predictive analysis
Personalise commercial communications at scale while maintaining authenticity
Analyse sales conversations to identify success patterns

Methodology

Results-oriented training. Each exercise works on each participant's real pipeline: their clients, their offers, their sector. We combine brief theory with intensive practice, the goal is that at the end of each session you have a deliverable you can use the next day. Small groups to ensure individualised attention.

Who is it for

Sales directors, sales managers, key account managers, sales representatives, business developers and entrepreneurs who directly manage their commercial activity.

Companies · Entrepreneurs · Individuals

Frequently asked questions

We build the course around your team's tasks

Before we start, we look at what your team does and adapt the exercises to your documents and tools. We give you a price with no commitment and, if you are a company, we prepare the FUNDAE paperwork.