Manuel Gracia Gascón
20+ years in creative direction and brand strategy · generative AI as a co-pilot in creative processes
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Quote based on objectives, duration and team · a response within 24 working hours. You contract the training with IAescola. We define the programme with you, propose the trainer and coordinate delivery and follow-up. You can tell us which profile you'd prefer.
- Sectors
- Marketing & communications · Public administration
- Where they teach
- Madrid · Online
- Languages
- Spanish
Creative director and brand strategist with over twenty years in advertising and communication between Spain and Latin America. Integrates generative AI into research, ideation and creative production, and has facilitated workshops on creativity, branding and organisational culture for B2B, B2C and institutional clients.
Background
- Sector
- Advertising, branding and communication: creative director and brand strategist at AUPPA (Madrid, 2023–2026), founder of G14 LAB (2019–2022), executive creative director at AD ORANGE Bogotá (2011–2019, team of 26).
- AI training
- Máster en Inteligencia Artificial en Comunicación y Medios, UCM (2025–2026), thesis on the creative process with GenAI as a co-pilot (10/10); PhD candidate in Humanities, Arts and Education (UCLM, since 2023) with a thesis on generative AI in creative processes.
- Teaching experience
- Design and facilitation of workshops on creativity, branding, organisational culture and corporate communication at every stage.
- Tools
- Generative AI applied to research, ideation and creative production; art direction; social media; pitches and brand platforms.