Esperanza Pamplona Blasco
30 years in journalism and digital media · Deputy Director of Digital Development at Heraldo de Aragón · AI applied to newsrooms and communication
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- Sectors
- Marketing & communications
- Where they teach
- Zaragoza · Online
- Languages
- Spanish
A journalist with three decades in the press: chief editor, Head of Culture, Head of Heraldo.es leading a team of 16 and, since 2020, Deputy Director of Digital Development at Heraldo de Aragón. Currently studying the Máster en Inteligencia Artificial en Comunicación y Medios at UCM. Trains newsrooms, press offices and communication teams to integrate AI into content production, SEO and work organisation.
Background
- Sector
- Journalism and media: Deputy Director of Digital Development at Heraldo de Aragón (since 2020), Head of Heraldo.es (2011–2020, team of 16), Head of Culture (2004–2011); previously chief editor at Inforcasa (1995–2003) and managing partner at the agency Mass Media Comunicación y Gestión (Segovia, 2003–2004). Special correspondent in Bosnia, Rwanda, Cuba and Chiapas.
- AI training
- Máster en Inteligencia Artificial en Comunicación y Medios, UCM (in progress, Oct 2025 – Jun 2026). Degree in Journalism from Universidad de Navarra (1990–1995); SEO course at UNED (2014–2015).
- Teaching experience
- Training of interns and coordination of newsroom teams (Heraldo.es).