Skip to main content

Alicia Guillamó García

Marketing and corporate communication in private healthcare · ROC Clinic and HM Hospitales · AI applied to marketing and communication

Request a proposal

Quote based on objectives, duration and team · a response within 24 working hours. You contract the training with IAescola. We define the programme with you, propose the trainer and coordinate delivery and follow-up. You can tell us which profile you'd prefer.

Alicia Guillamó García
Sectors
Marketing & communications · Healthcare & clinics
Where they teach
Online only
Languages
Spanish, English
LinkedIn profile(opens in a new tab)

A journalist and marketing manager with over 8 years in the healthcare sector: led marketing and communication at ROC Clinic (2020–2025) and was a marketing specialist at HM Hospitales (2018–2020), covering SEO, paid media, content, medical events and congresses, and media and sponsor relations. Currently studying the Máster en Inteligencia Artificial en Comunicación y Medios at UCM. Helps clinics and marketing teams integrate AI into brand strategy, content creation and data analysis.

Background

Sector
Marketing and communication in private healthcare: Head of Marketing and Communication at ROC Clinic (Madrid, 2020–2025; online/offline strategy, SEO, content, scientific events and webinars, media and sponsor relations); Marketing and Communication Specialist at HM Hospitales (Madrid, 2018–2020; regional plan, digital funnel and leads, agencies, Google Ads, Meta Ads, YouTube); previously digital marketing at an agency (Valencia, 2017–2018), communication at Quirónsalud (2014–2015), and radio presenting and writing at Cadena COPE / Radio UMH (2012–2014).
AI training
Máster en Inteligencia Artificial en Comunicación y Medios, UCM (in progress, 2025–2026). Máster SEO-SEM Profesional, KSchool (2021–2022). Digital Marketing Expert Programme, ESIC (2017). Máster en Dirección de RR. PP. y Comunicación, UAB (2014–2015). Grado en Periodismo, Universidad Miguel Hernández (2010–2014).
Team training
Trained and supervised a team of 25 people (Hollister Co., Reading, 2016–2017) and coordinated external agencies.
Tools
Google Analytics, Google Ads, Meta Ads, WordPress, Mailchimp / Mailrelay, Hootsuite, Adobe Photoshop, Illustrator and InDesign, Office 365